CORINTHIANS AND MIDEA ANNOUNCE NEW PARTNERSHIP
The Home Appliance Giant Will Be Present On The Back Of Corinthians’ Main Team Shirt For The 2020 Season Of Brazilian Football
Sao Paulo, 8th January 2020 - Midea, the world’s #1 consumer appliances producer and world’s #1 air treatment brand, will stamp the Sport Club Corinthians Paulista jersey in the 2020 season, above the number of players.
Midea's debut on the team's jersey will take place on January 15th, in confrontation with New York City FC, for the Florida Cup. The company's logo presence on the Paulista remains throughout the year in the Brazilian League and Copa de Liberators and Americas Cup. In addition to the space on the jersey in all the official matches, the sponsorship also involves the brand's exposure at the Corinthians Arena, during professional team training, backdrops for interviews and special actions with Corinthians fans.
“In Midea, we are all very excited to kick off this partnership. We have chosen Corinthians because in addition to being one of the biggest teams in Brazil, we believe that connecting with such a winning and long-standing team, also close to our Brazilian Midea office, reinforces our ongoing pursuit of high quality and performance in our products and translates our passion for what we do. Midea is a huge global company that is already part of many Brazilians life, however, Midea is very well known within the air treatment category although we have one of the world’s largest product portfolio in home appliance, too. Hence, this partnership will bring us even closer to the day to day with our consumer, raising our brand to a whole new level. We are confident that together we will be very successful in the 2020 season,” affirms Felipe Costa, CEO Midea Brazil.
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Founded on September 1st of 1910, Sport Club Corinthians Paulista is one of the largest soccer team in Brazil and in the world. With over 30 million fans, “Timão” is recognized for his fanatical and loyal fans - capable of invading cities and continents to cheer for the heart team - as well as for his great achievements nationally and internationally, whether in football or other sports such as futsal, basketball and swimming. With 109 years of history, Corinthians has had players known worldwide in its squad, such as: Ronaldo Phenomenon, Roberto Rivellino, Socrates, Carlitos Tévez, among others. Parque São Jorge's Alvinegro is the biggest champion of the state of São Paulo, with 30 titles, seven times Brazilian champion, American Libertadores Champion and two-time FIFA Club World Champion.
About Midea & Midea Group
Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company ranked #312 at 2019’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.
In Brazil Midea has been present since 2011, in a Joint Venture with Carrier.
Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.
Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers.
Midea is, among many others, the world’s #1 Consumer Appliances Producer, the world’s #1 Air Treatment Brand, the world’s #1 Major Appliances Producer and world’s #1 Small Cooking Appliances Brand.
Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 39.5 billion in 2018. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 50,000 authorized patents to-date.
 “Midea – World’s No.1 Consumer Appliances Producer”
Source: Euromonitor International Limited; Consumer Appliances 20ed, per consumer appliance defined to include production of dishwashers/ refrigeration appliance/ home laundry appliances/ large cooking appliance/ microwaves/ air conditioners, producer volume in units, 2019 data.
 “Midea – World’s No.1 Air Treatment Brand”
Source: Euromonitor International Limited; Consumer Appliances 20ed retail volume sales in units, 2019 data.
 “Midea – World’s No.1 Major Appliances Producer”
Source: Euromonitor International Limited; Consumer Appliances 20ed, per Major appliance category definition, producer volume in units, 2019 data.”
 “Midea – World’s No.1 Small Cooking Appliances Brand”
Source: Euromonitor International Limited; Consumer Appliances 20ed, per Small Cooking Appliances category definition, retail volume sales in units, 2019 data.