testmidea

ABOUT US

Humanizing Technology

Midea Group is a Fortune 500 company, with robust business growth across multiple sectors.

We believe in humanizing-technology, which means we provide customized solutions based on our deep understanding of human nature, enabled by the joint forces of 56 years manufacturing excellence and global leading robotic and automation technology. 

We go above and beyond to embrace the future, constantly exploring and inventing to meet the ever-changing demand of our customers and consumers.

QUICK FACTS
$52.96B
total revenue
190,000+
employees
278 th
in the Fortune Global 500
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Our Vision, Mission & Values

Our Vision is to bring great innovations to life.

Our Mission is to integrate with the world and inspire the future.

We embrace what is next, which is why our core Values are:

· Customer Centric

· Aspiration

· Dedication

· Collaboration

· Innovation

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Our Strategy

Our core strategic objectives are:

Technological leadership

Scale up R&D strength through strategic planning and investment in core and cutting-edge technologies.

Digital & intelligent transformation

Comprehensive digital and intelligent transformation to improve internal efficiency and attract more users.

Global impact

Seek breakthroughs in markets, channels, and business models for key areas to serve global users.

Direct-to-clients (DTC)

Adapt existing value chains and business models to directly engage users.

MILESTONES
OUR NEWS
MANCHESTER CITY AND MIDEA LAUNCH COMMUNITY FOOTBALL PROJECT IN SAO PAULO, BRAZIL
Manchester City and global home appliances partner Midea have today announced the launch of a new community football project in Sao Paulo, Brazil.
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ERLING HAALAND BECOMES MIDEA BRAND AMBASSADOR
Manchester City’s Erling Haaland has today been announced as an Official Brand Ambassador for home appliances giant, Midea The ambassador agreement is an extension of Midea’s Official Partnership with Manchester City that began in January 2020
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WORLD'S FIRST MATTER-CONNECTED DISHWASHER SHOWN BY MIDEA
Home appliance giant demonstrates first Matter-connected dishwasher at CSA meeting in Boston from June 19th to 22nd
Learn More +