At the Global Matter Launch Event the world’s leading air conditioner brand is presenting its innovative AC product being launched in the USA in 2023

Posted: 03.11.2022

Matter is the foundation for connected things. This industry-unifying standard has a promise of reliable, secure connectivity - a seal of approval that devices will work seamlessly together, today, and tomorrow - guided by the Connectivity Standards Alliance (the Alliance), whose members come together from across industries to transform the future of connectivity. During the last years, the most reputable brands have been joining forces to provide users with greater flexibility in inter-operating their smart home devices via a unifying connectivity standard, and Midea Group is proud to announce that one of its smart home brands - Midea - has become one of the very first to receive the Matter certification for its air conditioner.



“Providing users with greater flexibility through this new Matter standard is a natural progression in Midea’s IoT development. It is crucial that all Midea smart home appliances operate seamlessly in tandem with all other connected devices from fellow global companies and brands – hence, positively impacting its massively expected user growth with a seamless interconnective experience.” says Patrick Serrato, Head of IoT at Midea America Corp. and Alliance Board Member. “Midea U, an innovative U-shaped inverter air conditioner, made its debut at the Matter launch event as the first certified room air conditioner. This product certification marks the beginning of Midea offering more simplified, interoperable, reliable smart home appliances across different segments, including air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, floor care and more – and not only across our own brands but across all Matter joining brands and industries.”

The Matter Launch Event brought lots of announcements of many brands pledging their support for building a new industry-unifying standard of interoperability in smart home and commercial technology, a foundation and future of the Internet of Things. Midea Group is ranked #245 on the Fortune Global 500 list and offers one of the most comprehensive product portfolios within the home appliance industry including Midea. The world’s number one air treatment brand* is proud to present that the already top-selling Midea U air conditioner will officially integrate Matter support into the MSmartHome App and will be available to consumers in 2023.


Midea also revealed roadmap to have other future products that will support Matter starting in 2024 as new standards are finalized.


As a global leader in the industry, Midea Group aims with the Midea brand for continued growth by developing surprisingly friendly, innovative, convenient, and secured smart home appliances for an exceptional value and enable as many consumers as possible to experience and enjoy the brand’s slogan: ‘make yourself at home’.



About Matter

Matter is the foundation for connected things. This industry-unifying standard has a promise of reliable, secure connectivity - a seal of approval that devices will work seamlessly together, today, and tomorrow. Matter is creating more connections between more objects, simplifying development for manufacturers, and increasing compatibility for consumers. This collaborative breakthrough is built on proven technologies and guided by the Connectivity Standards Alliance, whose members come together from across industries to transform the future of connectivity.


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About the Connectivity Standards Alliance
The Connectivity Standards Alliance is the foundation and future of the Internet of Things (IoT). Established in 2002, its wide-ranging global membership collaborates to create and evolve universal open standards for the products transforming the way we live, work and play. With its Members’ deep and diverse expertise, robust certification programs, and a full suite of open IoT solutions the Alliance is leading the movement toward a more intuitive, imaginative, and useful world.
The Connectivity Standards Alliance Board of Directors is comprised of executives from Amazon, Apple, ASSA ABLOY, Comcast, Google, Haier, Huawei, IKEA, Infineon Technologies AG, The Kroger Co., Latch Systems, LEEDARSON, Legrand, LG Electronics, Lutron Electronics, Midea Group, Nordic Semiconductor, NXP Semiconductors, OPPO, Resideo Technologies, Samsung, Schneider Electric, Signify (Philips Hue and WiZ), Silicon Labs, Somfy, STMicroelectronics, Texas Instruments, Tuya, and Wulian.

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About Midea & Midea Group

Midea is one of over 10 brands within the smart home appliance business of Midea Group.


Midea Group, established in 1968, is a leading global high-technology company ranked #245 on the 2022 Fortune Global 500 list, and one of the world’s largest home appliance manufacturing companies which businesses go beyond smart home appliances. In early 2021 the company streamlined its core units into five high-growth business pillars to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.


All businesses of Midea Group are striving for one credo: #HumanizingTechnology


The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.


Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD53.26billion in 2021. Its 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.


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Karen Zhu
Brand & Communication Manager
Midea Residential Air Conditioner



Brando Brandstaeter
Head of Global Brand Management & Communication
Midea Group – International Business Division