The smart home appliances giant secures seat in the core team developing Matter and to advocate for universal connectivity standards within the industry of smart connected appliances

Posted: 02.11.2022

As many companies continuously strive to advance and develop cutting edge technological offerings, a number are realizing the invaluable benefits of allowing compatibility between connected devices and smart home appliances. Midea Group is proud to announce that it has joined the Connectivity Standards Alliance (the Alliance), becoming a new member of its Board of Directors, focused on positively impacting consumers through seamless technology. As part of this, Midea Group is an advocate for other companies and brands to show support for and integration with Matter, the Alliance’s protocol that allows disparate IoT devices and smart home appliances to intercommunicate seamlessly.


“In line with Midea Group’s credo of ‘humanizing technology’ through innovative and reliable smart home appliances, we are proud to secure a seat on the Board for the Aliance in support of Matter as a standard,” said Patrick Serrato, Head IoT for Midea America Corp, and member of the Alliance Board of Directors. “We are committed to offer the most innovative technologies, accessible to consumers across different segments, brands, and industries. By joining the board, Midea Group will be on the front lines pushing for collaboration amongst all consumer electronics and smart home appliance brands, so that eventually everyone will experience seamless connectivity. As a leader in the industry, it is crucial that all our Midea Group brands’ smart home appliances operate seamlessly in tandem with all other connected devices from fellow global companies and brands.”


Matter is the Alliance’s promise of simplified, reliable, and secure connectivity, a new industry-unifying standard of interoperability in smart home and commercial technology. As a board member of the Aliance, Midea Group will be leading the collaboration to transform the future of seamless connectivity in the consumer electronics and smart home appliance industry. The protocol is currently being validated by member companies at eight authorized test labs in 16 locations across nine countries around the world.


"With a diverse and innovative portfolio of smart home appliance offerings, Midea Group is a wonderful addition to our Board of Directors and we welcome their vision and leadership,” said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. “We share a desire for a simple, interoperable, reliable and secure IoT and jointly recognize only with global collaboration and open standards will we realize this vision for consumers everywhere.”


Midea Group joins the Alliance alongside other major companies in the space and will collaborate on universal seamless connectivity for all in the industry. The Alliance, established in 2002, has been a leader in creating global open standards, like Matter, building the foundation and future of the IoT. From its global wide-ranging membership of over 500 different companies who contribute market proven technologies and best practices, and its 29 board companies, members of the Alliance have been working together for nearly two decades to simplify and increase compatibility in the IoT to enhance the way people live, work, and play.



About Matter

Matter is the foundation for connected things. This industry-unifying standard has a promise of reliable, secure connectivity - a seal of approval that devices will work seamlessly together, today, and tomorrow. Matter is creating more connections between more objects, simplifying development for manufacturers, and increasing compatibility for consumers. This collaborative breakthrough is built on proven technologies and guided by the Connectivity Standards Alliance, whose members come together from across industries to transform the future of connectivity.


Find out more at www.buildwithmatter.com


About the Connectivity Standards Alliance
The Connectivity Standards Alliance is the foundation and future of the Internet of Things (IoT). Established in 2002, its wide-ranging global membership collaborates to create and evolve universal open standards for the products transforming the way we live, work and play. With its Members’ deep and diverse expertise, robust certification programs, and a full suite of open IoT solutions the Alliance is leading the movement toward a more intuitive, imaginative, and useful world.
The Connectivity Standards Alliance Board of Directors is comprised of executives from Amazon, Apple, ASSA ABLOY, Comcast, Google, Haier, Huawei, IKEA, Infineon Technologies AG, The Kroger Co., Latch Systems, LEEDARSON, Legrand, LG Electronics, Lutron Electronics, Midea Group, Nordic Semiconductor, NXP Semiconductors, OPPO, Resideo Technologies, Samsung, Schneider Electric, Signify (Philips Hue and WiZ), Silicon Labs, Somfy, STMicroelectronics, Texas Instruments, Tuya, and Wulian.

Find out more at www.csa-iot.org


About Midea Group

Midea Group’s business goes beyond smart home appliances and in early 2021 the company streamlined its core business units into five high-growth business groups to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.


All businesses of Midea Group are striving for one credo: #HumanizingTechnology


Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD53.26billion in 2021, ranking the company #245 at the Global Fortune 500 list of 2022. Midea Group’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.


Find out more at www.midea-group.com



Brando Brandstaeter
Head of Global Brand Management & Communication
Midea Group – International Business Division