About Midea & Midea Group
Midea is one of over 10 brands within the smart home appliance business of Midea Group.
Midea Group, established in 1968, is a leading global high-technology company ranked #245 on the 2022 Fortune Global 500 list, and one of the world’s largest home appliance manufacturing companies which businesses go beyond smart home appliances. In early 2021 the company streamlined its core units into five high-growth business pillars to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.
All businesses of Midea Group are striving for one credo: #HumanizingTechnology
The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.
Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD53.26billion in 2021. Its 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.
Find out more at www.midea-group.com and www.midea.com
Head of Global Brand Management & Communication
Midea Group – International Business Division