Midea Group, one of the world’s largest home appliances manufacturers and leader in global air-treatment solutions, held a groundbreaking ceremony for a new plant in Pouso Alegre, Minas Gerais.

The initiative is an important part of the Midea Group’s global expansion, which foresees high investments in strategic markets like Brazil - considered one of the world’s largest white goods markets and the largest in Latin America.

"Our goal is to be among the three main players in the market within four years, and the opening of our new factory here in Brazil provides the necessary competitiveness." explains Felipe Costa, CEO of Midea Carrier Argentina, Brazil, and Chile.

Through its Joint Venture with Carrier, Midea Group already has a stake in two factories in Brazil - one in Manaus/AM, where residential air-conditioners and microwaves are produced, and another in Canoas/RS, where commercial air-conditioning systems are produced.

With an investment of approximately R$600 million (USD122million), the new 73,000 sqm plant is estimated to produce 1.3 million products per year and generate 500 direct and another 200 indirect jobs.

The inauguration is scheduled for July 2024, when production of the first 2-Door Frost-Free refrigerators will begin, which will be in shops in the third quarter.

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About Midea & Midea Group

Midea is one of over 10 brands within the smart home appliance business of Midea Group.

Midea Group, established in 1968, is a leading global high-technology company ranked #245 on the 2022 Fortune Global 500 list, and one of the world’s largest home appliance manufacturing companies which businesses go beyond smart home appliances. In early 2021 the company streamlined its core units into five high-growth business pillars to pave the new future growth path: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation and Digital Innovation.

All businesses of Midea Group are striving for one credo: #HumanizingTechnology

The Midea brand believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers – enabling them to “make yourself at home”.

Midea Group’s globally 35 production centers and over 166,000 employees in more than 200 countries and regions generated an annual revenue of more than USD53.26billion in 2021. Its 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.

Find out more at www.midea-group.com and www.midea.com

Contact
Brando Brandstaeter
Head of Global Brand Management & Communication
Midea Group – International Business Division
Brando.Brandstaeter@Midea.com