Midea's first match as an official sponsor at the back of the Corinthians’ official shirt happened in January this year in a game against the New York City FC for the Florida Cup. Midea’s partnership with the Club remains throughout the year. After winning the regional football championship, it is now time to start playing for the main national championship, called Brasileirão.
“We are delighted with Corinthians’ victory. Certainly, it gifted the fans with joy helping to bring awareness for our brand. The partnership with the team represents an important interaction with Brazilians, who are admittedly passionate about football. We love to be part of it”, says Felipe Costa, CEO Midea Brazil.