Also new this year is Midea’s beautiful and iF Award Winning Red Retro Collection.
“Consumer’s needs are diverse and different. They are always looking for innovations, but more importantly they are looking for something that fits their home and their needs.” said Sophie Shao, CMO Midea International Business “equipped with the capability to innovate, design and produce such a huge variety of products, Midea’s home appliances portfolio can serve all the different needs of our consumer around the world.”
“Being myself a Berliner, every year I am very excited to come to IFA and show the world the latest Midea products. This year again, we had to double our booth size to be able to show our full product portfolio.” said Brando Brandstaeter, Head of Global Brands & Communication at Midea “While every Chinese household is equipped with 4-5 Midea products, on a global level, our brand is still fairly young. However, we come equipped with globally 17 innovation centers and immense manufacturing capabilities. As one of the world’s biggest home appliance’s companies, Midea globally sold over 375 million products last year.”
Midea is one of the world’s largest home appliances companies. The Midea brand is one of the core businesses of Midea Group, a Fortune 500 company ranked #312 in 2019.
Midea offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.
Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers.
Midea’s globally 31 production facilities and over 150.000 employees in more than 200 countries and regions generated an annual revenue of more than USD 39.5 billion in 2018. Midea’s 17 worldwide innovation centers and the strong commitment to R&D have resulted in more than 26,000 authorized patents to-date.
The achievement has also been acknowledged by Euromonitor, where the company was recognized as: World’s #1 Major Appliances Producer, World’s #1 Air Treatment Company and World’s #1 Small Cooking Appliances Brand.
Midea Head of Global Brands & Communication
+86 186 8822 8676
BCW APAC MD
+852 9173 7736
 “Source Euromonitor International Limited; Consumer Appliances 19ed, per Major Appliance category definition, producer volume in units, 2018 data.”
 “Source Euromonitor International Limited; Consumer Appliances 19ed, retail volume sales in units, 2018 data”
 “Source Euromonitor International Limited; Consumer Appliances 19ed, per Small Cooking Appli-ances category definition, retail volume sales in units, 2018 data.”