Midea Group is a Fortune 500 company, with robust business growth across multiple sectors.
We believe in humanizing-technology, which means we provide customized solutions based on our deep understanding of human nature, enabled by the joint forces of 52 years manufacturing excellence and global leading robotic and automation technology.
We go above and beyond to embrace the future, constantly exploring and inventing to meet the ever-changing demand of our customers and consumers.
Our Vision is to bring great innovations to life.
Our Mission is to integrate with the world and inspire the future.
We embrace what is next, which is why our core Values are:
Our core strategic objectives are;
Mr.He Xiangjian led a group of 23 Beijiao residents to start the business with only CNY 5,000.
Seizing the opportunities created by the Reform and Opening-up Policy, Midea started to make electric fans and thus had entered the home appliances industry.
The company registered the "Midea" trademark, which marked the birth of the Midea brand.
Midea entered the AC industry, establishing the exploration of new product categories in home appliances industry.
Midea was approved by the State Council as a "Electrical Products Export Base" and became the first company in Guangdong to be granted the rights of self-managed import and export. In the same year, Midea sales exceed CNY 1,000 million.
Midea invested more than CNY 100 million to build the first high-end industrial park.
Midea went through shareholding reform and it was listed on Shenzhen Stock Exchange in the next year, becoming the first listed township company in China with a modern management system.
Midea started to implement the Product Division System which laid the foundation for today's organizational and management structure.
Midea's global revenue exceeded CNY 5 billion. In the same year, Midea established the Wuhu manufacturing base, the first outside Guangdong Province.
Midea held the Millennium Ceremony to mark the start of a new era. In the same year, the sales revenue of Midea exceeded CNY 10 billion.
Midea further diversified its product portfolio by carrying out a series of mergers and acquisitions. It expanded its business to refrigerator, washing machine and other white goods.
Midea built its first overseas manufacturing base in Vietnam.
Midea's sales revenue exceeded CNY 100 billion. In the same year, Midea's new headquarters building went into operation.
Midea carried out a new round of reform and transformation and achieved solid results.
He Xiangjian, the founder of Midea, resigned from the Board, and Paul Fang was named as the new Chairman.
Midea Group became the first company in mainland China that successfully privatized the listed company and the group went public.
Midea acquired 80.1 % equity of Toshiba Lifestyle Products & Services Corporation and acquired 80% equity of Clivet.
Midea acquired 94.55% equity of KUKA and 79.37% equity of SERVOTRONIX, officially entering the robotics and automation industry.
The year marks Midea's 50th anniversary. Together with 1800 new employees, we will create a better future.
Midea has entered the Fortune Global 500 for 5 consecutive years from 2016 to 2020.
Our film “Takumi Spirit” is an attempt to celebrate the journey of the evolution of Toshiba - what began over 145 years ago, still lives on today.
Being part of Midea Group’s brand portfolio, Comfee’ products have access to resources and manufacturing excellences of the world’s largest and leading home appliances producer.
Midea announced the sponsorship agreement with Monterrey Football Club AC for the 2020-2021 Guardianes closing tournament and the 2021-2022 opening and closing tournaments.