Midea Campaigns

#ImHome and #WhatMakesYouFeelAtHome Campaigns

During 2016 and 2017 Midea was running an award-winning glocal campaign.
First of it's kind, combining high brand awareness with very specific brand and product consideration with global consistency and local relevancy.

4 regions
10+ countries
5 emotional brand videos based on different local consumer insights and cultural tensions
26+ functional, key feature focussed, local hero product videos
900m impressions
20m views #ImHome ASEAN 1.0
11m views #ImHome ASEAN 2.0
32m views #ImHome Brazil 1.0
10m views #ImHome MENA 1.0
5m views #ImHome Russia 1.0