He was so distinctive that he once chose an academic career that was a far cry from industrial design, although he came from a prominent family of architects and jewelry designers. However, he opted to start afresh rather than rest on his laurels, and re-entered a design university for further education in pursuit of his dream.
His audacious choice was driven by a sense of mission as an industrial designer; his masterpieces stemmed from his inspiration and thinking; he works hand-in-hand with COLMO in creating the future life for Global Super Individuals.
Home appliance is a way out that Marzio has sought for design inspiration in his ten-year career: Change the traditional aesthetic orientation and human-machine interaction pattern for home appliances, and thus influence individual behaviors.
With the love for technology, Marzio has led teams in his design career to reshape new form factors for many electronics products, from TVs, cameras and mobile phones to home appliances. The Bauhaus Movement in the last century has profoundly affected his idea, he admitted. Firstly, rethink the home appliance design and maximize the value of rationalism with pioneering design, which is, he calls, The Neo-Bauhaus Style:
Home appliance design should be more people-oriented. In the meantime, AI technology will empower home appliances more than ever before, and new human-machine interaction patterns are required. The human-machine interactivity can be reshaped only with personalized designs for consumers in various geographies, cultural backgrounds, and lifestyles. “Instead of humans adapting to machines, machines should learn how to adapt to people.”
PRELUDE: UNCOVER THE FUTURE PICTURE
WITH RATIONAL AESTHETICS ON MONT BLANC
Marzio, the Italian head of the Milan Design Center, has done most of the preparations including site selection, building, and recruitment ever since the company decided to build the center in Milan to explore the future design trend of global home appliances. When recalling this experience, this burly, spirited senior designer played down the difficulty of building a well-equipped, fully-staffed design center from scratch, and said, “I want to get in the working groove as soon as possible.”
The future home appliance product profile he drew for COLMO is surprising as well. COLMO, a new premier AI-powered home appliance brand, was first launched on Mont Blanc, the highest mountain in Europe, in October 2018. When the purdah with the logo of COLMO opened slowly, the breathtaking mountaintop views conjured up a new picture of a life enabled with COLMO.
Chinese colleagues sitting in the audience, who also work for COLMO, were fascinated by the presence of this “mystery Italian” with a serene smile. He delivered an Italian speech on the design concept of COLMO series products, and announced the global launch of the COLMO brand. “It's all in the mind. He had no nerves,” recalled one of the Chinese colleagues, “Facing the long-planned brand launch, he chatted with me about the difference between Italian desserts and Cantonese refreshments a moment before coming on stage. He keeps curiosity all the time.”
The key to an impressive presentation in the spotlight is clear logic, transcendent mentality and self-confidence on products instead of skills. Standing on the center stage at the COLMO brand launch ceremony, Marzio expounded on COLMO’s unique rational aesthetics: New-Bauhaus Style, Geometry Design and Primitive Texture. A new COLMO-ignited era of home appliances has arrived when the crowd applauded after the final presentation.
This is a new era ushered in by Global Super Individuals like Marzio.
START ANOTHER RENAISSANCE OR
BE A RISING TECH STAR IN DESIGN?
Marzio is one of the typical Global Super Individuals that stay true to themselves and chase dreams freely. He chose the major in economic science at university. “That’s a kind of pure curiosity. Moreover, I had a good head for mathematics, and hoped to understand the root of human behaviors in a comprehensive perspective,” he quipped.