MIDEA STREAMS LIVE SHOW WITH LEGEND FANDI AHMAD AT AFF SUZUKI CUP DRAW

Posted: 22.09.2021

September 29, 2021 – UPDATE: Exactly one week after AFF & Midea announced the AFF Tournament Schedule at the Official Draw Show, today AFF released a Press Release announcing:

 

“...Singapore has been appointed as the host country for the upcoming AFF Suzuki Cup scheduled to take place from 5 Dec 2021 – 1 Jan 2022.”

 

As previously announced, AFF has taken the decision to host the entire tournament this year in a centralized venue instead of the usual home and away format so that the tournament can be staged in the safest manner and to prioritize the health and safety of all the teams, players, coaches, staff and fans. After extensive deliberation and discussions, Singapore was confirmed as the venue for this year’s tournament by the AFF Council which met virtually on Tuesday."

 

See entire Press Release here 

 

September 22, 2021 – Midea, one of the world’s leading home appliances producers and main sponsors of the upcoming ASEAN Football Federation (AFF) Championship -  also known as the AFF Suzuki Cup 2020 - streamed a LIVE SHOW hosted by Fandi Ahmad around the Official Draw.

 

Fandi Ahmad, the Singapore football legend, shared his insights into the tournament history and made predictions for some of the upcoming matches in December.

 

Through supporting millions of football fans to enjoy the matches at home, this partnership is the latest move from Midea to demonstrate its ongoing commitment to Southeast Asian markets.

 

“We are delighted to showcase our commitment and ambitions in Southeast Asia through enabling millions of football fans to enjoy the AFF Suzuki Cup at home. We aim to offer our consumers a wide range of home appliance that enable them to ‘feel more at home’, and as our slogan says: ‘make yourself at home’. Hence, apart from bolstering our brand presence around the region, we are looking forward to igniting excitement through the tournament and bringing people closer together during these unprecedented times at their homes” said Jackie Huang, General Manager of Asia & Pacific at Midea Group’s International Business Division.

 

Due to the pandemic, the tournament has been rescheduled from last year to take place between December 5, 2021 and January 1, 2022. The official draw took place virtually, which spilt ten qualified countries into two groups:

 

Group A

Group B

Thailand

Vietnam

Myanmar

Malaysia

Philippines

Indonesia

Singapore

Cambodia

QR winner
(Timor-Leste vs Brunei Darussalam)

Laos


The top two teams from each group will advance to Semi-Finals. 

 

During the upcoming weeks, Midea will have significant brand exposures and fan engagement opportunities across the region through the sponsorship. The Midea brand will be featured on a series of promotional collaterals and platforms, including the tournament’s digital channels, official tournament materials, in-stadia TV commercials, and perimeter advertising boards in every stadium where a match is held. It will provide Midea with plenty of opportunities to showcase its brand and engage with millions of football fans across the ASEAN markets.

 

Major General Khiev Sameth, AFF President, shared, “We are thrilled to welcome Midea to join us in bringing the game to millions of football fans this year. AFF is devoted to supporting brands to expand their reach and exposure as we enable them to empower football fans with the spirit of unity and passion. We strive to support Midea in fostering connections to create an extraordinary viewing experience for fans around the region at the tournament.”

 

 

END

 

For further information, please contact:
 

Brando Brandstaeter

Head of Global Brands & Communications

Midea Group – International Business Division

Brando.Brandstaeter@Midea.com

 

About AFF Suzuki Cup
 

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national ‘A’ teams of Southeast Asia.

 

In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing four fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on two-leg format.

www.affsuzukicup.com

 

About the ASEAN Football Federation (AFF)
 

The ASEAN Football Federation comprises 12 Member Associations. The main objectives of the ASEAN Football Federation are to develop football in ASEAN through its activities, courses and competitions, to continue to nurture the AFF Suzuki Cup as the premier Football Tournament in Asia and to foster closer relationships between Member Associations in ASEAN and the Regional Federations across Asia.

http://www.aseanfootball.org

 

 

About Midea & Midea Group
 

Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company ranked #288 at 2021’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like Smart Home, Electro-Mechanical, HVAC & Building Technologies, Robotics & Automation, as well as Digital Innovation. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.

 

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

 

Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers.

 

Midea is, among many others, the world’s #1 Air Treatment Brand [1], the world’s #1 Small Cooking Appliances Brand [2], the world’s #1 Air Coolers Brand [3], the world’s #1 Cooling Fans Brand [4], and the world’s #1 Rice Cookers Brand [5].

 

Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 41.4 billion in 2020. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.

 

https://www.midea-group.com/Our-Businesses/smart-home/midea

 

[1] “Midea – World’s No.1 Air Treatment Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[2] ”Midea – World’s No.1 Small Cooking Appliances Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[3] “Midea – World’s No.1 Air Coolers Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[4] “Midea – World’s No.1 Cooling Fans Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
 

[5] “Midea – World’s No.1 Rice Cookers Brand”
Source:“Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”