Midea Group is the world’s largest manufacturer of major home appliances*. It offers household and commercial air conditioning appliances, refrigeration, laundry, and large cooking appliances, kitchen appliances, water appliances, vacuum appliances, small domestic appliances, and lighting.
We offer one of the widest-ranging product portfolios, from mass-market products to premium goods. We also carry a diverse range of brands under Midea Group’s umbrella, including globally recognized household names like Toshiba, Midea, Comfee, Eureka, COLMO, Beverly, Vandelo, and Little Swan.
COLMO specializes in premium AI-powered appliances. The brand advocates being “simply extraordinary” where design maximizes the value of rationalism. COLMO brings intelligence into your home and revolutionizes the home appliance industry with innovative AI technology. COLMO believes seamless technology should breathe with you, to become a part of you and an extension of who you are. COLMO is committed to supply the world with premium products using cutting-edge technology and avant-garde design.
Toshiba is a world-known Fortune 500 brand founded in Tokyo in 1875. Midea Group acquired Toshiba’s home appliance business in 2016.
This strategic partnership allows Midea and Toshiba to combine the best of their respective home appliance brands, enhance R&D activity, improve the scope and quality of their patents, and supply chain. The acquisition is also helping Midea Group strengthen its home appliance market position in Japan and South East Asia.
Midea is the world’s largest major appliances producer* and the world’s No.1 brand in small appliances* sector such as kettles and rice cookers.
Midea wins 40+ design awards at different design shows around the world every year, including the Red Dot, iF, and Good Design awards. Midea’s brand promise is to provide surprisingly friendly solutions that allow customers to treasure every moment spent at home. This is also expressed by the brand’s slogan: “make yourself at home.”
Little Swan is a globally recognized home appliance manufacturer, specializing in the manufacture of washing machine products. The brand Little Swan is among the 20 most valuable brands in China.
The company was established in 1958 and was the first washing machine manufacturer in China. Midea group acquired Little Swan in 2018.
Eureka was founded in Detroit, Michigan in 1909, and then purchased by Electrolux in 1974. Midea Group acquired the company from Electrolux in 2016. Eureka is an expert in vacuum cleaners for all household applications, including cordless vacuum cleaners, uprights, canisters, handhelds, and sticks.
Eureka also manufactures accessories for vacuum cleaners. This strategic acquisition brings high quality vacuum products into Midea’s home appliance product portfolio.
*Midea - World`s No.1 Major Appliances Producer
Footnote: “Source Euromonitor International Limited; Consumer Appliances 19ed, per Major Appliance category definition, producer volume in units, 2018 data.”
*Midea - World`s No.1 Small Cooking Appliances Brand
Footnote: “Source Euromonitor International Limited; Consumer Appliances 19ed, per Small Cooking Appliances category definition, retail volume sales in units, 2018 data.”